Decoding Zohran Mamdani's Style Choice: The Garment He Wears Reveals About Modern Manhood and a Changing Society.
Growing up in London during the noughties, I was constantly surrounded by suits. You saw them on businessmen hurrying through the Square Mile. You could spot them on dads in the city's great park, kicking footballs in the golden light. At school, a cheap grey suit was our required uniform. Historically, the suit has served as a costume of gravitas, projecting authority and performance—traits I was told to embrace to become a "adult". Yet, before recently, people my age appeared to wear them less and less, and they had all but vanished from my mind.
Subsequently came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony wearing a sober black overcoat, crisp white shirt, and a notable silk tie. Riding high by an ingenious campaign, he captivated the public's imagination like no other recent mayoral candidate. Yet whether he was celebrating in a music venue or appearing at a film premiere, one thing was mostly unchanged: he was almost always in a suit. Relaxed in fit, modern with unstructured lines, yet traditional, his is a quintessentially middle-class millennial suit—well, as common as it can be for a cohort that rarely bothers to wear one.
"This garment is in this strange place," notes men's fashion writer Derek Guy. "It's been dying a slow death since the end of the second world war," with the significant drop coming in the 1990s alongside "the advent of business casual."
"It's basically only worn in the strictest settings: weddings, memorials, and sometimes, legal proceedings," Guy explains. "It's sort of like the kimono in Japan," in that it "fundamentally represents a custom that has long retreated from daily life." Many politicians "wear a suit to say: 'I represent a politician, you can trust me. You should support me. I have legitimacy.'" But while the suit has traditionally conveyed this, today it enacts authority in the attempt of winning public trust. As Guy elaborates: "Since we're also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a subtle form of drag, in that it performs masculinity, authority and even proximity to power.
Guy's words stayed with me. On the infrequent times I require a suit—for a ceremony or formal occasion—I dust off the one I bought from a Japanese department store several years ago. When I first selected it, it made me feel refined and expensive, but its tailored fit now feels outdated. I imagine this feeling will be only too familiar for numerous people in the diaspora whose families originate in other places, particularly global south countries.
Unsurprisingly, the everyday suit has lost fashion. Like a pair of jeans, a suit's shape goes through trends; a particular cut can thus characterize an era—and feel quickly outdated. Take now: more relaxed suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a considerable investment for something destined to be out of fashion within a few seasons. But the attraction, at least in certain circles, endures: recently, major retailers report tailoring sales rising more than 20% as customers "move away from the suit being everyday wear towards an desire to invest in something exceptional."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that retails in a moderate price bracket. "Mamdani is very much a reflection of his background," says Guy. "In his thirties, he's not poor but not exceptionally wealthy." To that end, his moderately-priced suit will appeal to the group most inclined to support him: people in their thirties and forties, college graduates earning middle-class incomes, often frustrated by the cost of housing. It's exactly the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits arguably don't contradict his stated policies—such as a capping rents, constructing affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing this brand; he's a Brioni person," says Guy. "He's extremely wealthy and grew up in that New York real-estate world. A power suit fits naturally with that tycoon class, just as more accessible brands fit naturally with Mamdani's constituency."
The legacy of suits in politics is long and storied: from a well-known leader's "controversial" tan suit to other national figures and their notably polished, custom-fit appearance. Like a certain UK leader learned, the suit doesn't just dress the politician; it has the power to define them.
The Act of Normality and Protective Armor
Maybe the point is what one scholar refers to the "enactment of ordinariness", summoning the suit's long career as a standard attire of political power. Mamdani's particular choice taps into a studied understatement, not too casual nor too flashy—"respectability politics" in an unobtrusive suit—to help him appeal to as many voters as possible. But, experts think Mamdani would be aware of the suit's military and colonial legacy: "The suit isn't apolitical; scholars have long noted that its modern roots lie in imperial administration." Some also view it as a form of protective armor: "It is argued that if you're from a minority background, you might not get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, particularly to those who might doubt it.
This kind of sartorial "changing styles" is hardly a new phenomenon. Even historical leaders previously donned three-piece suits during their early years. These days, other world leaders have begun exchanging their typical fatigues for a black suit, albeit one without the tie.
"Throughout the fabric of Mamdani's public persona, the struggle between insider and outsider is visible."
The suit Mamdani selects is highly significant. "Being the son of immigrants of Indian descent and a democratic socialist, he is under scrutiny to conform to what many American voters expect as a sign of leadership," notes one expert, while simultaneously needing to walk a tightrope by "avoiding the appearance of an elitist betraying his non-mainstream roots and values."
But there is an acute awareness of the different rules applied to who wears suits and what is interpreted from it. "That may come in part from Mamdani being a millennial, skilled to assume different personas to fit the situation, but it may also be part of his multicultural background, where adapting between languages, traditions and attire is typical," it is said. "Some individuals can remain unnoticed," but when others "seek to gain the power that suits represent," they must carefully negotiate the codes associated with them.
In every seam of Mamdani's public persona, the tension between belonging and displacement, insider and outsider, is evident. I know well the awkwardness of trying to conform to something not designed with me in mind, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in public life, image is not neutral.