From Far-Right Icon to Protest Emblem: This Surprising Story of the Amphibian
This resistance may not be broadcast, though it may feature amphibious toes and large eyes.
Furthermore, it may involve the horn of a unicorn or a chicken's feathers.
As rallies against the leadership carry on in American cities, protesters are utilizing the spirit of a community costume parade. They have taught dance instruction, given away snacks, and performed on unicycles, while officers look on.
Combining comedy and political action – a strategy social scientists term "tactical frivolity" – isn't novel. Yet it has transformed into a defining feature of protests in the United States in recent years, embraced by various groups.
And one symbol has emerged as particularly salient – the frog. It began when a video of a confrontation between an individual in a frog suit and ICE agents in the city of Portland, became an internet sensation. It subsequently appeared to demonstrations throughout the United States.
"A great deal happening with that small inflatable frog," notes a professor, who teaches at University of California, Davis and a Guggenheim Fellow who specialises in creative activism.
From the Pepe Meme to the Streets of Portland
It's hard to talk about demonstrations and amphibians without mentioning Pepe, a cartoon character adopted by online communities throughout an election cycle.
Initially, when the meme initially spread online, it was used to convey specific feelings. Later, it was deployed to express backing for a political figure, including one notable meme endorsed by that figure personally, showing the frog with recognizable attire and hairstyle.
Pepe was also depicted in certain internet forums in more extreme scenarios, portrayed as a hate group member. Online conservatives exchanged "unique frog images" and set up digital currency using its likeness. Its famous line, "feels good, man", was deployed a shared phrase.
Yet the character did not originate this divisive.
Matt Furie, the illustrator, has stated about his unhappiness for how the image has been used. His creation was meant as simply an apolitical figure in this artist's universe.
The frog debuted in an online comic in the mid-2000s – apolitical and notable for a quirky behavior. In a documentary, which chronicles the creator's attempt to wrest back control of his work, he said the character came from his experiences with friends and roommates.
Early in his career, the artist experimented with uploading his work to new websites, where the community began to copy, alter, and reinterpret his character. As Pepe spread into darker parts of online spaces, the creator tried to disavow his creation, even killing him off in a final panel.
Yet the frog persisted.
"This demonstrates the lack of control over icons," states the professor. "Their meaning can evolve and be reclaimed."
Until recently, the notoriety of Pepe meant that amphibian imagery were predominantly linked to conservative politics. But that changed recently, when a viral moment between a protestor wearing a blow-up amphibian suit and a federal agent in Portland spread rapidly online.
The event came just days after a decision to deploy military personnel to the city, which was called "war-ravaged". Demonstrators began to assemble in large numbers outside a facility, near a federal building.
Tensions were high and an immigration officer sprayed a chemical agent at the individual, aiming directly into the ventilation of the inflatable suit.
Seth Todd, the man in the costume, reacted humorously, stating he had tasted "spicier tamales". Yet the footage became a sensation.
Mr Todd's attire was not too unusual for Portland, renowned for its unconventional spirit and left-wing protests that revel in the ridiculous – outdoor exercise, retro fitness classes, and unique parades. The city's unofficial motto is "Keep Portland Weird."
The costume was also referenced in a lawsuit between the administration and the city, which contended the deployment was illegal.
While a ruling was issued in October that the administration had the right to deploy troops, a dissenting judge wrote, noting in her opinion demonstrators' "known tendency for donning inflatable costumes when expressing opposition."
"Observers may be tempted the majority's ruling, which adopts the description of Portland as a battlefield, as merely absurd," the dissenting judge stated. "But today's decision is not merely absurd."
The deployment was "permanently" blocked just a month later, and troops have reportedly departed the area.
But by then, the amphibian costume had become a powerful anti-administration symbol for progressive movements.
The inflatable suit appeared nationwide at anti-authoritarian protests last autumn. There were frogs – and unicorns and axolotls and dinosaurs – in major US cities. They were in small towns and big international cities abroad.
This item was backordered on online retailers, and saw its cost increase.
Controlling the Narrative
What brings both frogs together – lies in the relationship between the humorous, benign cartoon and serious intent. This concept is "tactical frivolity."
The strategy is based on what Mr Bogad terms the "irresistible image" – often silly, it's a "disarming and charming" act that highlights a message without directly articulating them. It's the silly outfit used, or the symbol you share.
Mr Bogad is an analyst in the subject and someone who uses these tactics. He's written a book on the subject, and taught workshops around the world.
"You could go back to the Middle Ages – when people are dominated, absurd humor is used to speak the truth indirectly and still have a layer of protection."
The theory of this approach is multi-faceted, he explains.
When activists take on the state, a silly costume {takes control of|seizes|influences